Get set for e-dealers shopping it for you | india | Hindustan Times
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Get set for e-dealers shopping it for you

YOUR friendly neighbourhood cybercafe is slowly gearing up to offer you a bouquet of e-commerce services soon. The services could range from railway and airline e-ticketing, grocery orders, mobile phone recharges to even online order booking for flowers delivered at your doorstep.

india Updated: Jun 12, 2006 00:03 IST

YOUR friendly neighbourhood cybercafe is slowly gearing up to offer you a bouquet of e-commerce services soon.

The services could range from railway and airline e-ticketing, grocery orders, mobile phone recharges to even online order booking for flowers delivered at your doorstep.

E-superstore concept by Hughes Communications may soon trigger a new trend in the city—delivering a bouquet of services through the franchisee model, and the e-ticketing for airlines concept by Reliance Communications through Reliance Web Worlds has drawn cybercafewallaa’s interest. The Sify Ltd, has plans of developing an “e-store” model across the country including Lucknow, a company sources inChennai informed.

The only problem being faced by most non branded cybercafé owners is that IT and Telecom majors are currently busy expanding their own infrastructure to deliver e-commerce services through Centres which are either run by franchisees or wholly owned subsidiaries. The cybercafé owners believe that a future plan of most IT and Telecom majors would be to offer franchisees to “non branded cyber cafes” having a ready internet infrastructure to deliver e-commerce related services using their communication networks.

Bharat Shukla, a cybercafe owner in LDA Colony at Kanpur Road told HT Live that the concept of e-store is not very hard to implement as a value-added service even without the support of IT and Telecom bigwigs.

“Many cybercafe owners in the city at the outset are looking for tie-ups with telecom majors who do not run cybercafes for connecting to a “e-recharge” platform which could help customers log on to a website while sitting in a cybercafe and get his phone recharged using commands which are sent to servers of telecom companies. The other revenue model could be based on helping customers log on to the websites for booking rail and air tickets ”, he said.

A large number of neighbourhood grocery store owners around Lucknow have their sons or daughters at home owning a PC with an internet connection. The Home PC could be utilised to receive e-mails on grocery requirements with the address and phone number of the buyer sent from a cybercafe by a person staying in the 2 kms periphery of the grocery shop during night hours when grocery shops close down in a locality but items could be delivered till say 10 pm when orders are received electronically”, Shukla added.