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Italy's Valentino sets up shop in India

The Italian garment major enters India with a flagship store that was opened at the capital's Hotel Shangri La on August 7.

india Updated: Aug 08, 2006 18:24 IST

Italian garment major Valentino has entered India with a flagship store that was opened at a five star hotel in the capital Monday.

Valentino's entry is by way of a franchising and licensing pact between Mafatlal Luxury and the Marzotto Group that controls Valentino, as also other brands such as Hugo Boss, Missoni and Marlboro Classics, an official said.

The new outlet - at Hotel Shangri La - is designed in pure Valentino style, in keeping with the layout of Valentino stores worldwide with signature pieces imported from Milan.

"The luxury and fashion market in India is growing at an unprecedented rate with a large captive consumer audience in the age group of 20-45 years," said Sheetal Mafatlal, president of Mafatlal Luxury.

"This segment is not only aware of international brands but also has the disposable income and interest to keep up with international fashion."

Valentino himself could not be present at the occasion, but in a message sent for the occasion, he said: "India is rich in its tapestry of fabric and colour and I look forward to drape many beautiful Indian women with my work."

The store here will retail brands such as Valentino Garavani - positioned as a main line black label, focussing on handbags, footwear, small leather goods, belts, and other accessories for both men and women.

It will also retail Valentino Roma - an easy-to-wear line of women's clothing in the diffusion segment for a broad range of consumers in the age group of 25-40 years, designed for all occasions.

The third line on offer is R.E.D Valentino - that primarily addresses young and modern clientele of up to 25 years and reinterprets the values of the store in a fresh, contemporary manner.

First Published: Aug 08, 2006 13:06 IST