JJ's designs on war
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JJ's designs on war

This year he will present some designs inspired from war. Sidhi Chadha has the details.

india Updated: Apr 05, 2006 14:35 IST

Known for his creative sensibilities, JJ Valaya has dominated India’s fashion scenario for more than a decade. This year he will present some designs inspired from war. Sidhi Chadha has the details.

Tell us about your upcoming collection at IFW, Delhi. Tell us about the theme, what inspired you, silhouette, detailing, etc.
This year’s collection stands inspired by war ... in a morbid yet beautiful way! The year is 2040. The world is one large emotionless refuge…devoid of passion, culture, values, ethics. Humanity, as we know is on a decline. A new power emerges, comprising of the most unyielding warriors of the past whose exploits created many of the greatest stories and legends. They have risen…united, to quell the enforced mechanics of this futuristic global supremacy. They have declared War!

We go back to something structured, strong, and culturally inspired, and strip back on mere simplicity.But, even though we are talking about culture again and again, it cannot be jaded and boring…the very spirit of fashion demands fun in its own unique way.

In this collection, we occupy ourselves with fabrics as diverse as linen-silk, georgettes, lycra, brocades and chenille. The colors encompass a diverse palette. Detailing, the use of select craft and the newest of Swarovski crystal components, playing with various fabrics and techniques remain the quintessential highlights of this collection of 51 pieces.

How are you taking the idea of two Fashion Weeks (in Delhi and Mumbai)? Do you regret not being part of the Fashion Week in Mumbai? ,
I think that India is not ready for two parallel Fashion Weeks. It will not only divide the industry (which cannot be the goal of any entity working for the good of the industry) but would also create confusion in the mind of the buyer, especially today, when we stand at a vital threshold of an accepted and appreciated creative expression about to break into full flight.

Fashion does not wish to be drawn into petty politics and glorified public bashing…and for the good of the industry and the country; it is best left alone to evolve peacefully. We are one country and must project ourselves as united to be able to achieve our goals. Indian fashion, in a way, had evolved much like the birthplace of Couture, Paris, but impressively, had moved a great deal faster in its progression. It is possibly one of the few markets in the world today which enthusiastically supports Couture, yet is equally responsive to the advent of Prêt. It would be very sad if some of us chose not to agree on the strength of our unity.

Some fashion must-haves and colours that are in vogue this season.
Fashion changes every season but a few items remain timeless and absolute must haves in any wardrobe. It’s all really a very personal thing.

What is the price range of your line.
We are introducing a label with the WLIFW: Valaya Quantum or VQ; The price range would be between Rs 50,000 - 15,000

Will the IFW collection cater to the international market or Indian market?
Both really. Though what we show on ramp may be more relevant to an overseas client, the Indian stores will also stock an additional Indian version of the same collection.

Where do you think Indian fashion stands as compared to last year?
Fashion is a free bird, loved by most, loathed by some…it needs to be set free from the confines of rigid dictates, yet at the same time, it also requires to be disciplined to prosper. Behind the pre-conceived notion of its frivolous nature lies its true identity of a modern cultural ambassador. Whilst designers amicably fulfill their own creative urges, they play an equally important role in the revival of the lost glory of the weaves, crafts and the essence of India.

I think with every year, there is consistent evolution taking place but there is also an overdose of talent-lacking-limelight-loving types emerging…the media has a huge responsibility about projecting fashion in the right light.

Name one personality that you would like to dress?
I always avoid such qu

Who is the most stylish Indian, according to you?
Too many to start playing favorites here.

Hottest Indian ramp model (male/female)
After 15 years in the business let me take you through the generations from 1990 till date:
Female models - Shyamolie Varma, Mehr Jessia, Aishwarya Rai, Madhu Sapre, Nina Manuel, Bhavna Sharma, Sapna Kumar, Deepika Padukone
Male models - Deepak Malhotra, Milind Soman, Rahul Dev, Arjun Rampal, Inder Sudan, Upen Patel.

First Published: Apr 05, 2006 12:38 IST