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Lalu subject of new management book

Pramod Batra, known for his lessons on attitudinal management, has found a muse in Lalu Prasad.

india Updated: Sep 18, 2006 11:25 IST

After being invited by a top business school to lecture on the turnaround of the loss-making railways, Railway Minister Lalu Prasad and his management techniques will be the subject of a new book.

Pramod Batra, known for his lessons on attitudinal management, is busy penning a book on Lalu Prasad's style of working and how he put the railways on the path to profits.

"What attracted me was Lalu's rustic brilliance and the way he could associate the basic management instincts of village life with the daily working of his ministry," Batra told PTI.

"If you do not milk the cow fully, it falls sick," Lalu Prasad had told officials on taking charge as railway minister, making it amply clear that he intended to apply the same philosophy to make the railways profitable.

The railways' journey to profitablity has not gone unnoticed and Prasad has offers to deliver lectures at the prestigious Indian Institute of Management-Ahmedabad and the IAS Academy in Mussorie.

"I am concentrating on Lalu as a railway minister and not his earlier posts," said Batra, who has to his credit 40 books on attitudinal management.

He finds the minister's rustic nature quite appealing. "Can you ever imagine a minister posing for a photograph wearing a vest and standing beside a buffalo?" he asks.

This very nature of Lalu Prasad appeals to the masses, making them feel that he is someone from among them and this is "the quality a good leader", Batra said.

First Published: Sep 15, 2006 13:30 IST