'Lemon and chilly' talisman goes plastic
Enterprising businessmen are now cashing in on the superstition of hanging green chillies and lemons on doorsteps and vehicles to ward off evil spirits.india Updated: Jun 03, 2006 11:00 IST
Enterprising businessmen are now cashing in on the superstition of hanging green chillies and lemons on doorsteps and vehicles to ward off evil spirits. Plastic versions of the talismans have now come out and are selling like hotcakes.
According to traders, the plastic version lasts longer and also makes shop interiors more attractive.
A talisman normally consists of seven chillies and two lemons along with a steel plate with the quote "Buri Nazar Wale Tera Muh Kala (Evil eyes will have their faces blackened)."
"It's a tradition that has been followed for hundreds of years, especially by traders and shopkeepers. It is believed that by dangling it, one can avert troubles and worries," said astrologer Mohan Lal Sharma.
Some also believe that the talisman brings prosperity. Little wonder then that the plastic versions are doing good business.
"It not only keeps our tradition alive but also saves time and money," said Rahul Jain, a cloth merchant, adding he has been using the plastic ones for the last three months.
Traditional vendors selling fresh lemon and chillies have now started plying plastic versions.
"Plastic items are mostly purchased in bulk from various markets in Delhi. One bunch costs around Rs 8-10 and is sold to consumers at Rs 12-15," said Ramji Lal, a local vendor.
"At present, we are selling an average of 70 to 80 pieces every day in the city," Lal said.
The new trend is expected to help vendors, as the rate of plastic usually remains static. On the contrary, the prices of lemons and chillies keep fluctuating.
First Published: Jun 03, 2006 11:00 IST