LFW kicks off on right note
A number of buyers are attending the shows looking for newer designers for showroom racks, reports Vinod Nair.india Updated: Mar 29, 2006 15:52 IST
Lakme Fashion Week, the first ever fashion week to be organised in India without the Fashion Design Council of India's involvement, kicked off in Mumbai on Tuesday.
A number of buyers including Browns London, Saks Fifth Avenue, Lord & Taylor along with their Indian counterparts are attending the shows looking for newer designers for their showroom racks.
For a first time effort (though for Lakme and IMG, this is, in effect, the seventh fashion week), the event took off on a promising note.
Shows started after somewhat reasonable delays (only half an hour) and the general settings -- exhibition stalls, lounges, media room, the works -- were in place right on the inaugural day (a pleasant surprise not to see carpenters hammering away well into the first and second, and sometimes even the third, day of the fashion week!).
Then there were the media and buyer fora.
As for the shows, young designer Sureily Goel should've probably opened the Week instead of Rocky S Goyal's collection -- with its underlying theme Vibrance, which she went on to prove all the way till the final bow -- flaunted shockingly vibrant colours, lively silhouettes, sensual look, pulsating music and a Salman Khan trotting the catwalk!
That, one would've thought, is the opening collection. Whereas Rocky S's 'Noir' (that's Black, isn't it?) had four outfits in black and the rest in pinks, reds, whites and other colours.
And here in the collection the designer brought in all the elements one can think of -- textures, embroidery, sequins, fabrics...) Buyers and the media are on the lookout for something that is different from what we have seen in the past.
Browns London's Albert Morris, for instance, is on the lookout for one or more designers from India this time.
Now it's up to the collections which will appear on the fashion runway to decide whether they want just to remain on the runway as a medium of theatrics or on the store racks as commercially viable products.
The next few days will tell us which way the hanger is going to swing -- towards store windows... or even out of the window!