Making vodka from UP wheat

THE CASH crop wheat is no longer confined to being sold as a bulk raw material in the State?s flourmills. One of the country?s oldest and largest liquor manufacturers, Radico Khaitan Ltd, has started sourcing wheat from the State?s farmers for making vodka at Rampur. This is apart from purchasing molasses for manufacturing a slew of liquor brands at its Rampur plant.

THE CASH crop wheat is no longer confined to being sold as a bulk raw material in the State’s flourmills.

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One of the country’s oldest and largest liquor manufacturers, Radico Khaitan Ltd, has started sourcing wheat from the State’s farmers for making vodka at Rampur. This is apart from purchasing molasses for manufacturing a slew of liquor brands at its Rampur plant.

“Our new state-of-the-art distillery at Rampur, set up with a capital outlay of Rs 85 crore, has been using wheat grown by UP and Punjab farmers,” Radico Khaitan Ltd (Sales & Marketing) president Raju Vaziraney told the HT. Vaziraney was in Lucknow on Saturday to launch the company’s first-ever vodka brand ‘Magic Moments’ in UP. He said the vodka being manufactured at the company’s new plant was also using maize and barley as raw material. These are easily available in UP.

“Grain-based white spirits are preferred by drinkers worldwide. In India, the trend of using wheat as raw material has started now with the company’s state-of-the-art plant in Rampur manufacturing 27 million alcoholic litres of Vodka per annum,” Vaziraney said.