Marico breaks its first ever corporate campaign
The campaign highlights the uncommon sense in its approach and serves as an invitation for the best talent to join Marico.india Updated: Jan 25, 2006 18:16 IST
Leading FMCG major, Marico Limited, launched for the first time its corporate advertisement campaign. The campaign highlights the uncommon sense in its approach and serves as an invitation for the best talent to join Marico in its future growth journey.
Titled 'Uncommon Sense', the campaign has been created by Bates India Pvt Ltd and is based on the insight that it is the unique paths taken by the firm in manufacturing, marketing and employee management that has been critical in establishing as the one of the leading FMCG companies of India. The campaign is probably the first by an FMCG company focused towards attracting and enhancing talent.
"Marico's journey into the league of top FMCG companies in the country has been tremendous. It is probably the youngest company in the peer group and yet one that has achieved a lot in that short time. Also its abilities as a wonderful place to work for and as a career custodian are under-leveraged gap which we can use to attract talent," said Harsh Mariwala, Chairman & Managing Director, Marico Limited, on the need for the campaign.
The commercial features one of Marico's own brand managers. "We realized that the passion with which people drive business is very unique to Marico and that only an employee can bring alive the fire and passion that was required in the film," says the Subhash Kamat CEO Bates. "When we screen tested Aparna Roy, a Brand Manager at Marico with other models we found her to be vastly better than others, simply because of the Marico spark that she brought to the film," he adds.