The last face of the Soviet Union is now the new face of Louis Vuitton. The Karats of the world may find the matter of Mikhail Gorbachev modelling for a luxury label a petit bourgeois, but the man responsible for enacting the historic 1988 Law on Cooperatives — allowing private ownership of businesses in the land of the Soviets — is not a bad choice at all. Like Gorby, ‘Louis’, too, has a slightly more proletarian background, considering that its eponymous founder started selling flat-topped trunks whose USPs were being lightweight and airtight.
Shot by legendary photographer Annie Leibovitz, the ad scheduled for publication next month has Mr Gorbachev in a car, with a Louis Vuitton bag next to him and glimpses of the Berlin Wall outside. As part of the same series focusing on travel — with a Louis Vuitton, of course — former tennis stars and ace couple Steffi Graf and Andre Agassi are shown snuggling in a hotel room bed, while iconic French actress Catherine Deneuve sits on a Vuitton suitcase in a foggy train station.
The choice of Deneuve, Graf and Agassi are on predictable lines. Mr Gorbachev, with his mix of gravitas and glasnost (openness) — not to mention the map of Bangladesh on his head — adds a bit of historical grandeur to the mixed bag. And it’s quite post-modern to have the man who enabled an increasing number of Russians to afford a Louis Vuitton endorsing the luxury brand himself. Now to model for a Beluga caviar ad perhaps?
Enter your email to get our daily newsletter in your inbox
- One of the infected students who took the first dose of the vaccine early last month, died at Begusarai on March 1, after testing positive for SARS CoV-2 on February 25.
- Here are today’s top news, analysis, and opinion. Know all about the latest news and other news updates from Hindustan Times.
- The IAF contingent arrived in Colombo on February 27. The Suryakiran Aerobatic Team had taken part in the SLAF’s golden jubilee celebrations two decades ago.
- At least eight policemen were injured in the two-hour mayhem that began around 9.30 am.
- Bharat Biotech developed the country’s first indigenous vaccine, Covaxin, in partnership with ICMR.
- The military is expected to make a presentation to the PM on the situation along the borders and progress made towards the creation of theatre commands.
- Maharashtra minister Nawab Malik has alleged that the raids on Anurag Kashyap and Tapsee Pannu were an attempt to suppress the voice of those who speak against the central government.
- Khandu said, he had recently asked the chief secretary to compile details of such reserve forests and send a proposal to the Centre with a request to use such forest land for carrying out development work.
- Five jawans were taking part in a night firing practice when the incident took place.
- Santosh is planning to set up a Green India Foundation to take up the tree plantation programme extensively and also spread it to other parts of the country.
- the Tibetan government-in-exile, had asked the Centre and the Kangra district medical officer to vaccinate the Dalai Lama and those working around him at the earliest,