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Message for Davos: India willing to engage

For the first time ever, leaders across Indian industry and Govt have come in partnership to deliver this message to the world.

india Updated: Jan 25, 2006 14:00 IST

The World Economic Forum’s annual meeting in Davos is perhaps the most important business event in the world. In January 2006, India will be in focus when 3000 global leaders gather in Davos. Keeping in view the importance of Davos, a special campaign titled “India —Everywhere”, being led by the CII under the chairmanship of Nandan Nilekani, CEO, president and managing director, Infosys, will be unveiled at WEF’s Annual Meeting.

The campaign is specially designed to focus on the unique value proposition India offers to the world:

For the first time ever, leaders across Indian industry and government have come in partnership to deliver one message to the global community – India is open and willing to engage. The delegation from India will include P Chidambaram, Kamal Nath, Montek Singh Ahluwalia, deputy chairman, Planning Commission; Sheila Dikshit, chief minister of Delhi; Vasundhara Raje, chief minister of Rajasthan and Oommen Chandy, chief minister of Kerala. This is truly symbolic of globalising India and the government’s commitment to continued reform.

It also reflects the government’s thrust on increasing the flow of foreign investment into the country.

India, today, is a hotbed of entrepreneurial activity. Wealth creators and world-beaters are visible in sector after sector. Indeed, the partnership coalition supporting “India Everywhere” reflects this trend representing a wide array of businesses, from manufacturing to services to agriculture, that are now globally competitive.

For the first time, there will be a consistent projection of Brand India spanning the spectrum from the Credible to the !ncredible. Prominent outdoor advertising starting from Zurich Airport to Davos city brings alive the strengths of the “fastest growing free market democracy”.

For far too long, perception has lagged reality. I am confident that “Brand India” will undergo a dramatic shift in positioning after Davos. In many ways, the commitment demonstrated by government and industry, working in partnership, is representative of the changed reality in India.

As global investors with significant exposure to India have found, predictability in a legitimate democratic environment can be a huge competitive advantage. With 15 years of sustained reforms, India’s political economy has matured. This is the message that is now permeating the global community of investors and opinion leaders, and will be re-emphasised at Davos.

First Published: Jan 23, 2006 02:24 IST