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Mind on design

Apart from value its creativity and exclusivity that have become new pre-requisites for home décor products.

india Updated: Nov 13, 2009 21:26 IST
Chetna Joshi Bambroo

Gone are the days when people primarily focused on the utility of the product than its look when it came to do up the house. Perhaps, because of this change in perception, product designing came into being. Product designing can be explained sighting an example of a designer creation called 'I Love Mirror’. It’s a showpiece made keeping in mind the compulsive urge to check oneself out in the mirror.

Experiment to look good
Product designing is like experimenting and ideating on a product that can enhance it aesthetically. Says product designer Chetan Sorab, an IIT graduate, “Today it’s not merely enough for a product to look good and perform its functions. It should also connect with the user and create an experience. While Mukul Goyal, another product designer says that he “draws inspiration from everyday life” and claims his designs are a blend of traditional materials with contemporary expression, Sorab adds, “People have accepted that the value of comfort, lifestyle and design plays an important role. That’s why they’ve now started asking for specific requirements in products they buy.”

Money matters
In product designing, décor items can vary from center tables, objects for lighting and functional products. But because of the limited edition of these customised products, the prices are relatively high. “I think price is a concern because some of the products designed are not mass manufactured. This results in higher manufacturing costs. But once there is more demand, such products will be manufactured in large numbers to bring down the cost,” says Sorab. Agrees his contemporary, Alex Davis, agrees, “Product designing is becoming a rage now and I’m sure with people’s interest in these products, the prices are going to come down.” Pawan Sharma, a BPO executive, says, “The thoughts behind these custom-designed items make them unique and fascinating. A simple door mat can look unique if it reads, ‘Shoes and ego not allowed’.”