Now, Twitter on T-shirts
Tweet-o-holics can now sport their passion on their chest, literally! A website is now designing and selling twitter-based T-shirts. How about wearing 'Beware! I tweet whatever I see!’india Updated: May 10, 2010 17:27 IST
Designs on offer by Mumbai-based website Inkfruit include, ‘Beware! I tweet whatever I see!’; ‘I tweet after five beers’; ‘Twitter is for morons’; ‘I will become a twitter trending topic one day’ and ‘Hold on, I need to tweet this.’
The company, which is based in Goregaon, came up with the five designs after holding a Twitter-themed one-month contest in April among its one million-odd online community, 20,000 of whom are graphic designers.
Thousands submitted their designs and the five that scored the highest number of thumbs up rankings from viewers were made into T-shirts.
The unisex round-neck T-shirts are now on sale at www.inkfruit.com, at Rs 349 each.
Partner Kashyap Dalal says: “Twitter is in the news so often and we were getting lots of Twitter-themed submissions. Last year, we had selected two Twitter designs for the site and in April, we held a dedicated event for Twitter designs. We’ve sold 1,000 T-shirts from these four designs already.”
They plan to bring out full-sleeved and polo neck versions of the five T-shirts next, he adds. The website, currently, boasts of 400 T-shirts in about 25 categories. Two of the new Twitter designs, ‘Beware! I tweet whatever I see!’ and ‘Hold on, I need to tweet this’ are in the site’s top 10 best sellers already.
The top selling T-shirts of all time are the Allstar tee, a white T-shirt with two red canvas shoes on; and Mt Everest, which shows a man climbing, he adds.
“The most popular themes are about climate change and anti-corruption or protest messages. This will continue in the future because people like to wear T-shirts that make a statement,” he says.
70 per cent of Inkfruit’s customers are based in India, and 30 per cent across the world.The idea of the business is to provide cutting edge designs to the customer and give designers and youth across the world a platform to showcase their designs and ideas.
First Published: May 10, 2010 12:20 IST