Organic food makes waves | india | Hindustan Times
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Organic food makes waves

If you regard organic food as a fad to be treated with good-humoured tolerance, boy, are you behind the times.

india Updated: Jun 01, 2006 03:34 IST

If you regard organic food as a fad to be treated with good-humoured tolerance, boy, are you behind the times. The recent opening of Pure, the city’s first organic restaurant at Taj Land’s End, simply reinforced that healthy eating is here to stay.

New York-based master chef Michel Nischan says, “Eating organic food is no longer a fad but a necessity. When we think of wellness issues, there are a variety of things involved, but food is the most important one.” The cuisine at Pure is based on Nischan’s recipes. Besides Taj, the Grand Delicatessen at InterContinental The Grand and the Gourmet Shoppe at The Hilton also stock an array of organic food.

It is a lifestyle revolution. From being tucked away in obscure corners of cottage emporiums or available only at select delicatessens, organic brands are now everywhere, from supermarkets to restaurant menus. The first branded organic rice, Hello Basmati rice, was launched recently; Golden Bananas are the first naturally ripened bananas to be sold as a brand; Nature Valley Crunchy Granola Bars are snacks made of natural wholegrain oats, fruits and nuts, with no artificial preservatives.