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Pitching your CV effectively

Bati Tiwari reviews Bill and Michael Faust's guide to writing the most effective CV.

india Updated: Oct 19, 2006 16:58 IST

Pitch Yourself
Bill Faust and Michael Faust
Pages: 154
Format: Paperback
ISBN: 027366171X

Wanting to hop to greener pastures and busy giving final touches to your CV? Here’s just what the doctor ordered for you: Pitch Yourself, A complete guide to penning your CV most effectively.

“Stand out and sell yourself,” say the authors Bill Faust and Michael Faust.
Pitch Yourself shows how to do that by first announcing the death of the conventional CV. This book, comprising of six chapters, is a fundamental re-think and re-build of the inherently flawed CV.

The first chapter lists the flaws in a CV and states that just because it has been done this way doesn’t mean it is right. The second proceeds to the birth of the Elevator Pitch -the new CV. Unlike the conventional CV, the Elevator Pitch concentrates on who you are why you are who you are. This chapter also covers the four core elements in one’s Elevator Pitch: personal details, personal promise, transferable assets and a short career biography.

The third chapter teaches how to write our own Elevator Pitch, further revealing that employers these days are looking for concise, relevant, targeted and pertinent information.

Cover of Pitch Yourself

PitchYourself goes on to outline the benefits of Elevator Pitch and the fifth chapter provides some samples of the same.

The book also comes with an overall summary in its final chapter where it defines how the Elevator Pitch is useful to any organisation.

The book isprimarily about showing how the Elevator Pitch works - by shifting focus from the employees’ perspective to the employer’s and from the CVmethodology of the past to one that promises to guide the future.

The book, undoubtedly, forms a useful read and is a must-read for those who want to grab more opportunities.

First Published: Oct 18, 2006 18:36 IST