PVR Cinema experience for Indorians
IF A balcony ticket is your idea of movie-going luxury get ready to have your socks knocked off. PVR Cinema, which has already wowed film buffs in Delhi, Bangalore and Hyderabad with its Gold Class theatres, is now set to replicate the experience at the 1,300-seat Treasure Island multiplex starting April 6.india Updated: Mar 31, 2006 00:16 IST
IF A balcony ticket is your idea of movie-going luxury get ready to have your socks knocked off. PVR Cinema, which has already wowed film buffs in Delhi, Bangalore and Hyderabad with its Gold Class theatres, is now set to replicate the experience at the 1,300-seat Treasure Island multiplex starting April 6.
And what at an experience it promises to be. Picture this; electrically operated, fully reclining couches with beverage cup holders, food service, and an attached lounge serving snacks and refreshments, personalised service and state-of-the-art digital sound and projection system.
The Gold Class experience comes at a steep price tag, though. As high as, hold your breath, Rs 500 per person! Although, to be fair, it does include food and refreshments. But then, watching stars in a starry ambience can not come cheap, can it? For those of you who, like this reporter, cannot dream of splurging Rs 500 to watch a movies there’s the, ahem, Classic Class.
Not exactly cheap, with tickets ranging from Rs 50 on weekdays and peaking at Rs 350 on weekends but, all in all, a considerably smaller hole in the pocket that the 24-carat experience.
If all goes according to plan Saawan and Shaadi se Pehle will be among the movies screened on the inaugural day. According to head of Marketing, PVR Cinema, Saurav Verma the Rs 25 crore five-screen multiplex has been divided into two parts, the Gold Class consisting of one 26-seat auditorium with the remaining four theatres making up the Classic Class.
Although some reports suggest that entry to the Gold Class will be reserved only for couples Verma vehemently denies this. While he refuses to reveal financial details Saurabh is confident that the Indore venture will be a success. “We have done our research and as it is a growing market we have gone for the Gold Class in Indore unlike in Lucknow which will be inaugurated on the same day,” he revealed.
“We expect 50 per cent occupancy from the Indore PVR,” said Verma adding his company was toying with the idea of expanding its base in Madhya Pradesh. “We are exploring certain options and will definitely expand if these are found viable,” he added. PVR is the third multiplex, after INOX and Ad Lab, to set up shop in the City.
First Published: Mar 31, 2006 00:16 IST