Red's right for real women | Latest News India - Hindustan Times
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Red's right for real women

PTI | ByShefali R Sethi, New Delhi
May 04, 2004 08:30 PM IST

Fashion designer Anju Modi is one of the few designers who preferred to showcase a look that is real and meant for the woman of today, at the recently held Lakme India Fashion Week held at The Grand.

Fashion designer Anju Modi is one of the few designers who preferred to showcase a look that is real and meant for the woman of today, at the recently held Lakme India Fashion Week held at The Grand. Modi unlike other designers would prefer to concentrate on "my domestic buyers. However, I am happy about the fact that international buyers have showed so much interest in some of the fabrics that I had created."

HT Image
HT Image

In her collection titled, Silence Of The Serene, Modi played with two colours: white and red and blended them in such a way so as to add some brightness to a collection which was appreciated by many. "White is a very versatile colour and has a pristine beauty of its own. Red on the other hand signifies energy and optimism which actually defines the way today's women are," explains Modi matter-of-factly.   She prefers to describe her collection as a ‘fusion' line as she says, "its chic, sexy and ofcourse wearable. In fact I would say my collection's a complete wardrobe for a woman and not outrageously priced either." Slim fitted churidars, asymmetrical wrap skirts, crinkled long kurtas in fabrics like Chanderi, Kota and cotton is what Modi has focused on this season.

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Talking about her inspiration for the collection Modi elaborates: "Designers like me have the opportunity to convey a message through our clothes. An optimistic view of life motivated me to look for all things that are serene, soothing yet comfortable and not over-the-top."

Modi who retails from Ogaan (Delhi), Folio (Bangalore), Sanskriti (Singapore), Yasmin, (Los Angeles) and Designer Lounge (Dubai), feels that the Lakme India Fashion Week has generated good business, but its now time to review and restructure certain things. "Some international buyers feel that business meetings need more time. Organising them from 10 a.m. to 4 p.m. during the day suits most of these people but it hasn't been the case as many designers are busy with the shows. Some one should be addressing this need."

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