Rendezvous with designer Deepika Gehani
Motherhood set in a motion a chain of events for the fashion designer, whose ensemble got a thumbs-up at the India Fashion Week.india Updated: Apr 09, 2006 17:26 IST
Motherhood set in a motion a chain of events for designer Deepika Gehani that saw her creating a signature label and being much in demand for staging shows at home and abroad.
With two stores under her belt in the capital and in Mumbai, Gehani, whose "Shades of Love" line was well received at the ongoing Wills Lifestyle India Fashion Week, is now eyeing the Middle East and the US for her expansion plans.
From innocence to passion to calm, Gehani used myriad colours to etch the journey in her show: pastel pink and green for blush, deeper shades of wine and emerald green for passion and finally, ivory and white for purity.
|Deepika Gehani walks the ramp with Brian Lara|
The fabrics used were taffeta silk, satin and chantilly lace, recreating an era of soft, feminine and glamorous women.
Little wonder then that Gehani has been invited to showcase her works in cities like Singapore, Colombo and Hong Kong.
But to begin at the beginning.
"I got into fashion at a very young age. My mother was already running a business and for me, it was more like a hobby, I used to go every day, till one day I became an indispensable part of the business," Gehani told IANS.
"At the same time, I did my textile designing (from Mumbai) after graduating. The business then fell into my lap and it was completely for me to handle," she added.
It was not with her label or any other. The company used to do a lot of manufacturing for a number of department stores as well as for export houses.
Eight years ago, she decided to reduce her work after she had children. "I just decided I didn't want to handle such a large set-up but I didn't want to get out of the industry as well.
"I started with one store (in Mumbai). I did a collection and went to them and they said it was excellent. Knowing my background, they asked me what was making me leave that and do this today.
"I said it was just my passion and I wanted to design what was truly an extension of my self. It's what I actually wanted, not because a market there required it or a store had that profile but I wanted to show and sell what I wanted to wear or I wanted to make," Gehani added.
It started with one store and gradually grew into her two stores. Last year, along with participating in the India Fashion Week she also "decided to take the jump" and joined Genesis Colours, the holding company of the Satya Paul label.
That's relieved her of a lot of administrative and financial headaches and enabled her to concentrate on designing.
"I still look after the design and fabrication of the garments because I don't want quality to suffer. I have always maintained quality so that's completely under my supervision," Gehani maintained.