Ritu Kumar is one of India's foremost designers, who has developed a unique style of her own, reflecting the ancient traditions of Indian craftsmanship in a contemporary vocabulary.india Updated: Apr 09, 2006 17:03 IST
Ritu Kumar is one of India's foremost designers, who has developed a unique style of her own, reflecting the ancient traditions of Indian craftsmanship in a contemporary vocabulary.
Ritu holds the status of a revivalist in the Indian fashion industry, who has successfully bridged the gap between traditionalism and modernity. However, her work today has gone much beyond revival - It is constantly evolving within an aesthetic which is sophisticated both in the eastern and western sense, with each of her collections making a contemporary statement in a fast changing modern India.
Ritu, who began her work with four hand-block printers and two tables, in a small village near Calcutta thirty five years ago was the first woman to introduce the 'boutique' culture in India under the brand name 'Ritu'. Today, she has outlets in all major cities in India. Ritu's boutiques feature a multifaceted showcase encompassing the very best of Indian design, with specially produced range of high fashion garments and accessories using silk, leather and cotton. Ritu's range of western and Indian apparel is all about traditions and individual talent, and women across the continents can easily identify with her vision of design.