Rocky S

As a college student I studied commerce, however I always had an inclination towards a more creative and artistic field.

As a college student I studied commerce, however I always had an inclination towards a more creative and artistic field. I then went for formal training to the J.D. Institute of Fashion Designing, after which I got a job as a designer at reputed departmental store, ROOPAM. I worked here for a period of 2.5 years. I gained very strong technical foundation here.

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With the required exposure and contacts I was then introduced to the film industry. Akshay Kumar was the first artist I designed costumes for. He was my launch pad to Bollywood. I set up my own small scale-manufacturing unit. Soon I started getting several inquiries to design costumes for actresses. Keeping all interest in mind, I took up a few artist & interacted with the likes of Raveena Tandon, Shilpa Shetty, Rekha, Manisha Koirala, Sridevi etc. Now designing for Hrithik, Amisha & Aftab.

These artist are often looked upon as role models & people have the desire to look & dress like them. Media being a very effective form of communication, particularly films, definitely has a strong influence in the world of fashion. Having a foothold & learning the in's & out's of the line I then ventured into the commercial aspect of the trade.

I opened a store retailing exclusive ladies & men designer wear, located at Juhu named ROCKY-S. This Brand label selling prêt lines has given me an excellent response in the market. The drive to gain international fame & success took me to Dusseldorf, Germany where I participated in the IGEDO fair in 1996 September. This was definitely a matter of repute as the board invites the participants. Now I have plans of venturing into international market that can cater to every man & woman’s dream.

Currently I have tied up with the fashion store, Benzer, as fashion director and consultant. Very shortly, we will be opening up a fashion lifestyle store called, 'Boulevard Benzer', which will stock prêt and couture garments ranging from bridals and ethno chic to westerns. Come September, 2003, the store will grace the cosmopolitan suburbs of Mumbai to cater to the 'fashion savvy'. In the near future, we plan to reach out to the other cities as well.