Sahara to launch online NRI service
Sahara India is launching an online subscription service to offer NRIs services like money transfers, medical cover, filing income tax returns, wedding planning and even delivering fresh flowers and gifts.
The company plans to provide the services through Sahara Care House, a single window service platform offering products and services for Indians residing overseas who want to connect with their families and friends in India.
Sahara Care House is spread across 197 Indian cities across and is manned by 3,500 relationship ambassadors. The services will be launched in Britain next week, which is home to 1.2 million people of Indian origin, and then spread to other parts of Europe and US.
The subscription-funded business - a 40 pounds annual registration fee plus an 800 pounds advance against future services - is expected to attract between 18,000 and 25,500 clients in the first financial year alone.
In the first year, turnover is expected to exceed 20 million pounds in Britain and up to 108 million pounds worldwide, according to a report in The Times.
"Indians went out into the world to improve the lifestyles of future generations but they left a part of the family behind," Romi Dutta, Sahara Care House's chief executive, told the daily.
"There is an opportunity for us to provide a link to India. Although they would like to be more British than the British, the sense of 'Indian-ness' is still very strong. They still want the Indian weddings and curry at home," she added.
Sahara India Pariwar has an asset base of over $10.87 billion and diversified business interests that include infrastructure and housing, media and entertainment, aviation, consumer products and housing finance.