Soccer kids unite for world peace

FIFA & UNICEF have joined forces to communicate the importance of sport as a platform for creating confidence.

FIFA and UNICEF have kicked off a joint campaign for the 2006 FIFA World Cup football in Germany under the banner ‘Unite for children, unite for peace’.

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FIFA and UNICEF have joined forces to communicate the importance of sport as a platform for creating self-esteem, self-confidence and trust while at the same time reinforcing an environment where interaction is possible without violence, coercion or exploitation.

“FIFA selected UNICEF to be the official goodwill cause of the World Cup based on the longstanding alliance of our two organisations and our common goals of fighting for the rights of children,” said FIFA president Joseph S Blatter.

“FIFA is pleased to work with UNICEF to carry the message that sport and particularly football is a peace-building exercise and the core of childhood, and one that can contribute to making the world a better place.”

The ‘Unite for children, unite for peace’ has several communication components, including: a star-studded public service announcement; a dedicated website (www.unicef.org/football); video profiles of children around the world; and a manual for football coaches called “coaching boys into men”.