Suneet gets ready to spice up the market
Even though the film where he has designed the costumes for Hollywood diva Nicole Kidman has been stalled for the time being, couture king Suneet Varma is getting ready to unveil his pret collection, titled Spice, at the Lakme India Fashion Week.
The ideal Spice Girl for the designer who is probably the last in the fashion industry to venture into ready-to-wear, is young (between the age of 13-20), sassy and very sexy. "We realised that we can’t use the French lace or lame in the Spice collection, so we have set up another unit, which only sources fabrics, embroideries and embellishments in keeping with our strict price range of Rs 3,800 to Rs 5,800," says Varma. And the style guru, known for his three-dimensional embroidered and sequinned trousers, and fully embroidered shirts, finds it tough to stay away from corsetry (his forte) or halter tops.
"But for this collection I decided I will not do it, Spice will be all about clean, basic lines, and ribbon embroidery as opposed to crystal. And coloured ribbons rather than silk threads," says Varma.
Interestingly, though he is ready to unveil Spice at the LIFW, Varma is only taking a stall there. He is, however, looking at franchise stores and also shop-in-shop concepts all over the country. "At LIFW we hope to meet big stores like Roopam, Be and Sheetal who could retail our label," informs Varma.
Spice will be renewed every six weeks to be in sync with what’s hip and happening, as women’s wear if done properly, believes Varma, can be a money-spinner. "I often get tempted to go a bit overboard but then I realise I have to work with my head not heart, so the placements are young, the look is zippy, easy and breezy," concludes Varma.