The phenomenon called Kate Moss

Updated on Nov 24, 2006 07:57 PM IST

The supermodel seeks to re-build her image by turning into an entrepreneur. Read on...

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None | ByAsian News International, London

Having succesfully made a transition from a bad 'cocaine' girl into a highly acclaimed model, Kate Moss is now thinking of encashing in on her new found image by turning into an entrepreneur, with a new range of her own beauty products.

The 32-year-old, who is currently the face of makeup company Rimmel, is keen to cash in on her incredible return to form since her fall from grace last year when a British tabloid caught her snorting cocaine by launching a line of make-up and skin goodies.

In the past, Moss has reportedly been approached by numerous companies to produce a skin care and make-up products, but she declined all the offers as was keen on cashing in on her her own brand.

"Kate is incredibly canny and she wants to start cashing in on her own brand. Doing her own make-up and skincare is a natural progression for her. Three years ago she would never have done something like this, but she's looking to the future. She wants to be known for more than the cocaine scandal or having a druggie boyfriend," the Mirror quoted a source, as saying.

"She's one of the most beautiful and photographed women in Britain and without doubt when this range is launched it will fly off the shelves. People are buying into the whole Kate Moss phenomenon and if they actually think there's a chance of looking like her too then they're going to buy that too," the source added.

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