Trade Espresso: crying over comedy
Just when you thought comedy is what the doctor ordered for the box office, last week's films — Dhol andLoins of Punjab Presents — failed to get any takers.Updated: Sep 24, 2007, 12:07 IST
Just when you thought comedy is just what the doctor ordered for the box office, this week's three releases - Priyadarshan's Dhol and Loins of Manish Acharya's Punjab Presents didn't bring on the smiles at the ticket window.
Yet tradewallas insist that laugh-raisers are the best bets in the market. It's pointed out that these films weren't backed by aggressive publicity. Yet, collections for Loins of Punjab Presents are expected to pick up with word of mouth, especially in Mumbai where it opened to 40 per cent collections. Critics have thumbed up the funconventional movie shot in the U S.
With Dhol failing to take off, its director Priyadarshan has missed scoring a hat trick of hits after the consecutive success of Malaamal Weekly and Bhagam Bhaag. Dhol did manage to take in the best opening of the trio though, with around 50 per cent collections in Mumbai.
But the word-of-mouth buzz on the film is poor. There have been no signs of growth in its collections on Saturday and Sunday; things aren't expected to improve.
Manorama, which has been getting a mixed response from audiences, only pulled in a 20 per cent opening in Mumbai. It could do well at select multiplexes in Mumbai if the few who have patronised it so far, spread the good word.
<b1>After disastrous starts, the collections of last week's Nanhe Jaisalmer and Aggar tumbled further. Both the films are complete wash-outs across the country. Multiplexes across Mumbai had to cancel several shows of both these films due to a practically no-show by viewers.
In the event, Indra Kumar's Dhamaal is holding steady and will be profitable for everyone associated with it.
Coming up on Friday, count Sriram Raghavan's Johnny Gaddar, which marks the debut of singer Mukesh's grandson Neil and Dil Dosti Etc, featuring Naseeruddin Shah's son Imaad.