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Home / India / Trade Espresso: Phoonk OK Please

Trade Espresso: Phoonk OK Please

Phoonk has been adjudged as the super-duper surprise hit of the year. It took a strong opening, attracting especially the young college crowd.

india Updated: Sep 02, 2008, 16:05 IST
Vajir Singh
Vajir Singh
Hindustan Times

All over town, with attractive posters and banners, Phoonk has been adjudged as the super-duper surprise hit of the year. It took a strong opening, attracting especially the young college crowd.

The latest on Phoonk is that it will be dubbed in various languages. Besides Tamil, Telugu and Malayalam, the film is also expected to be dubbed in Spanish and French. It’s been pouring movies. Before the Ramzan and Shraddh periods — when attendance at the movies drops drastically — the rush is on to make it to the screens.

If there were as many as four new movies last week, it was the same story this Friday. Rock On!! got into the groove with a very good opening on its first day in the multiplexes and the big towns where the audience connects with pop and rock music. It wasn’t the same story at the singleplexes though.

Promotion overdose
Anil Ambani’s production house went all out to promote their first film in a big way. At the multiplexes, Rock On!! opened to 60 to 70 per cent collections. It has scored in its first weekend and is expected to go steady during the week, especially in Mumbai. Ekta Kapoor didn’t leave any stone unturned to promote CKkompany — belatedly — but in vain.

The underworld comedy didn’t make many laugh and could attract only 20 to 30 per cent collections. Vijayta Films which is returning in a big way to the movie production scene, started with Chamku, but its commercial response has been a disappointment.

If anyone went to see Mukhbiir, it was a well-kept secret. Mumbai Meri Jaan didn’t manage to take a decent opening but positive reviews worked in its favour to an extent. The film has done well in its first week in Mumbai but not in the other cities.

Much was expected from Mallika Sherawat and Maan Gaye Mughal-e-Azam but the humourless comedy failed big time. Everyone associated with the project is expected to go through heavy losses. And My Friend Ganesha 2 tanked.

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