Vogue coming, GQ may follow
FASHIONISTAS REJOICE. Vogue, arguably the last word in fashion, is coming to India. If all goes well, Conde Nast, which owns Vogue, plans to launch the magazine by 2007.india Updated: Jan 15, 2006 20:19 IST
FASHIONISTAS REJOICE. Vogue, arguably the last word in fashion, is coming to India. If all goes well, Conde Nast, which owns Vogue, plans to launch the magazine by 2007.
“The obvious choice would be Vogue followed by Glamour if we enter India. We are looking at either Mumbai or Delhi for our main office but we will have a smaller office in the second city. We might go with Mumbai as it is a better market for fashion magazines,” said Nicholas Coleridge, managing director, Conde Nast, UK and vice-president, Conde Nast International.
Vogue in India would have the right mix of the local and traditional with the Western. ““We would look at a 50:50 Indian-Western package wherein we could even Indianise the content a bit,” he said.
This editorial decision is typical of the other Vogue editions as well that cater to the local population, their tastes and culture.
If all goes well, with its initial launches, Conde Nast is considering bringing in five magazines from their stable into India. They will include GQ, Traveller and Vanity Fair.
Conde Nast is in the process of appointing a managing director to head its operations in India. Three people have been
shortlisted, Coleridge revealed.
So is Conde Nast worried about competition? “There are some very good local fashion magazines here and we will take them seriously,” said Coleridge. There will be no undermining of competition in the Indian market, he added.
When asked about Vogue’s rather steep pricing, Coleridge said: “We are more expensive than the others, but not ridiculously so. We also spend more on our editorial content and people understand that.”