?Voltas leader in ACs in State?

THE VOLTAS Limited is aiming at increasing its market share of domestic air conditioners with the launch of new products and aggressive strategy in order to target the rural market.

THE VOLTAS Limited is aiming at increasing its market share of domestic air conditioners with the launch of new products and aggressive strategy in order to target the rural market.

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The company has a market share of 16% at the national-level and is aiming to attain 20% of the market in 2006-2007, said KD Virmani, Senior General Manager, at a press conference on Wednesday.

He said that the company was a leader in Madhya Pradesh and would aim at improving its market share from 23% to 25% in the State this year. “Voltas envisions to bridge the gap between the rich and common man with the launch of new range of WAC and Split ACs,” Virmani said.

The new marketing campaign for the current year is ‘India ka dil-India ka AC’.