What’s in the name?

Debuting in the Hi-Five at the WIFW, Gauri Bajoria & presents a decent mix of Indian embellishments on western silhouettes, which she calls an amalgamation of nostalgia and innovation.

Strictly evening wear” is how fashion designer Gauri Bajoria describes her collection Memory. Debuting in the Hi-Five at the Wills Lifestyle India Fashion Week Spring/Summer 2008, Bajoria presented a decent mix of Indian embellishments on western silhouettes, which she calls an amalgamation of nostalgia and innovation.

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Actress Raima Sen, who modelled for Bajoria’s creations said, “Her clothes are fabulous and makes one look sexy and beautiful.” Dominated by a soft colour palate with shades of grey, beige, blue, mint and yellow, there’s also a use of silver, for ornamentation and embroidery. From dresses, gowns, short skirts and pencil skirts in georgettes and lycras, the collection is sexy and chic. As Bajoria puts it, “It’s meant to make the Indian woman look feminine.”

A graduate from London College of Fashion, she has already made a mark at the Nail Bar and French Gallery in Singapore. Her collection is available at Amara, Kimaya, Ishna and Zoya in Mumbai, Ogaan in New Delhi and Turquoise in London, apart from her own store in Kolkata. Excited and raring to go, the petite designer has a word of advice, “Do not follow fashion trends, wear what you are comfortable in.” Point taken, madame!