
Who?s the bottle bombshell?
Ash’s waist gets compared to a Coke bottle in the cola’s new commercial. Mallika Sherawat goes a step further and turns onto a 7-up bottle when she wishes for curves. Priyanka Chopra and Kareena Kapoor both shimmy around in skin-tight costumes, pushing Pepsi. Summer is for soft drinks, but never have we seen so many sizzlers burning the air-waves at the same time. Says ad-man Bharat Dabholkar: “More A-list actresses are plugging drinks than ever before. When you don’t have ideas you turn to big stars for promotion.” The ad world can get on its intellectual high-horse, but the cola chicks are hot, hot hot. Who is the sexiest soft-drink siren?
Bobby Darling says both Ash and Sherawat look great but “while Mallika is hotter in general, Aishwarya looks sexier when you compare the two bottle-shaped women.” Arshad Warsi gives Ash his thumbs up too but thinks the bottle-shape reference in the Coke and 7-up ads, “does objectify women in some way.” But photographer Vikram Bawa has no qualms about Ash’s ‘Kamar Coca Cola’ or Sherawat’s, ‘I want to be curvy’. “You can’t get so serious,” he says, before choosing Rai as the fizziest.
Manish Malhotra picks Kareena Kapoor (unsurprising since he designed the curve-enhancing costumes of both Pepsi endorsers): “She’s sexy and has a girlish charm about her that’s very magical.”
Amrita Arora agrees “Kareena definitely looks the hottest. She has an edge over the others with her youth and is just exceptionally beautiful.”
Niketan Madhok doesn’t find any of the ads sexist either. “If you use someone like Mallika Sherawat, whose USP is her body, to promote your product, it’s great to make the shape connection,” he says, adding, “The ad will have mass appeal because people haven’t seen Mallika in a beverage ad before. I can’t pick the sexiest from these women, but Mallika certainly has the oomph to carry it off.”
Which brings us back to Dabholkar, “The ads may all be terrible but at least the Mallika ad has some thought behind it.” Mallika is more refreshing for the mind too, eh?

Condemn infiltration across LoC, support dialogue between India, Pakistan: US

India's Covid-19 infection tally over 11.17 million with 16,838 fresh cases

Washim, Karnal, Dharamsala: What recent cluster outbreaks of Covid-19 mean

Indian national killed in police firing at India-Nepal border; one missing
- According to HT's sister publication, Hindustan LIVE, Govinda Singh had gone to the border with two others -- Pappu Singh and Gurmeet Singh, while returning from a market. They got into an argument with the Nepal police which led to the clash and the subsequent firing.

'Congress can't even': BJP minister says Cong passed off Taiwan pics as Assam's

Give allowance till son gets his first degree, not just till he's 18: SC

News updates from HT: Delhi's temperature could reach 35°C by Monday

Narendra Singh Tomar says 'revolutionary' laws will enhance farmers' income

Reliance to bear full costs of employees, family members vaccination

Rain and thunderstorm warning for many parts of NW India from March 6

'Indian-Americans taking over US,' says President Joe Biden in NASA meet

LIVE: India's Covid-19 tally over 11.17 million after 16,838 fresh cases

Verifying reports of 3 Myanmarese cops crossing over to India, says Mizoram
- A Reuters report quoting unnamed officials stated that at least 19 Myanmarese policemen have crossed over to the Indian side through border areas in Serchip and Champhai districts

Raj Thackeray party takes credit of closing Karachi Bakery; not true, say others
