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'Youth drive blogosphere in India'

Passion for self improvement and entertainment are some of the major factors driving the movement, says a Bangalore study.

india Updated: Nov 28, 2006 13:40 IST

Youth dominate the blogosphere in India with the passion for self improvement and entertainment driving the movement.

This was indicated by a survey on Blogging India: A Windows Live Report carried out by MSN Live, released today.

The report said 42 per cent of the online users read blog to stay informed about the world events, while 49 per cent cite entertainment as the main reason to read blogs. Blogs from business leaders were ranked as most interesting.

Based on an online survey of more than 1,000 MSN portal visitors in India, the Blogging India: A Windows Live Report, was developed by the world's largest blogging site, Windows Live Spaces, as part of a pan-Asian research initiative.

The Indian research also highlighted that while growing in popularity in India the blogging community is still nascent with only 14 per cent of India's netizens actively blogging while 39 per cent was aware of blogs.

The Indians blogosphere was heavily dominated by men, accounting for 76 per cent of the bloggers. Women only account for 24 per cent. This went against the trend in the region where blogging was fairly evenly matched between the sexes, call, though in some markets, such as Singapore was slightly more female dominated.

India's blogosphere was also fueled by young adults with 54 per cent of bloggers between the ages of 25 to 34, 32 per cent under 25, and 15 per cent over 35.

First Published: Nov 28, 2006 09:00 IST