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Deepika Padukone promoting Chhapaak to Kajol talking about Tanhaji The Unsung Warrior, here’s how Bollywood celebs are using TikTok

Videos of Deepika Padukone and Kajol have gathered millions of views.

Updated on: Jan 11, 2020, 18:12:12 IST
Hindustan Times, New Delhi | By
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Love it or hate it, there’s no denying that TikTok has taken over the Internet. In fact, Bollywood celebrities are also joining the platform to stay in touch with their fans and followers. Expectedly, their videos are creating quite a stir. Also, some celebs like Deepika Padukone and Kajol are making use of TikTok as a mainstream movie promotion portal – at least their posts suggest so.

Deepika Padukone to Kajol, there are many Bollywood celebs on TikTok. (TikTok)
Deepika Padukone to Kajol, there are many Bollywood celebs on TikTok. (TikTok)

Deepika Padukone shared her first video almost a week back and in just a few days her profile has garnered over 4.2 million followers. Additionally, her profile also has close to 24.8 million views.

After her two introductory video, she shared a clip with Laxmi Agarwal, inspiration behind her role in the recently released film Chhapaak. Also, she has shared several public review clips of the movie. Expectedly, all the videos have amassed thousands of views.

Here’s an adorable video featuring Deepika Padukone and Laxmi Agarwal:

@deepikapadukone

Boom Boom Pow!👊🏽 ur_smartmaker

♬ original sound - deepikapadukone

Take a look at the TikTok video showing public reviews of the film. Though posted just three hours back, the clip has already gathered over one lakh views.

It’s not just Padukone who was seen rocking TikTok before and after release of her film. Veteran actress Kajol also took to the platform and shared videos promoting the newly released film Tanhaji: The Unsung Warrior. In some of the videos, the film’s protagonist Ajay Devgn joined his wife too.

With just 5 videos on her profile, Kajol has close to two million followers and about 5.7 million likes.

Here’s a video of the duo promoting Tanhaji: The Unsung Warrior:

Not just for promotion, actors like Varun Dhawan and Shilpa Shetty are also using the platform to stay in touch with their huge fan base. While Shetty has close to 3.8 million followers, Dhawan enjoys about 1.6 million followers.

Here’s a video of Varun Dhawan dancing to the tune of popular ‘90s song ‘Muqabla’. The video has more than 2.3 million views.

Take a look at the video where Shilpa Shetty is dishing out a life advice. The video has garnered close to 32.1 million views:

@theshilpashetty

Naye saal mein kuch naya meri taraf se 😆😆... Presenting #ShilpaKaFuntra #fyp #gyaan #comedy #fun #onsets

♬ original sound - Lakhan Ghotkar

Which celebrity do you think is winning the TikTok game?

  • Trisha Sengupta
    ABOUT THE AUTHOR
    Trisha Sengupta

    Trisha Sengupta works as Chief Content Producer at Hindustan Times with over six years of experience in the digital newsroom. Known for her ability to decode the internet’s most talked-about moments, she specialises in high-engagement storytelling that bridges the gap between viral trends and traditional journalism. Throughout her tenure, Trisha has focused on the intersection of technology, finance, and human emotion. She frequently covers personal finance and real estate struggles in hubs like Gurgaon, Bengaluru, and Hyderabad, while also documenting the unique challenges of the NRI experience. Her work often highlights the movements and philosophies of global newsmakers and personalities like Elon Musk, Mukesh Ambani, Nikhil Kamath, Dubai crown prince, and MrBeast. From reporting on Amazon or Meta layoffs and startup culture to the emergence of AI-driven platforms like Grok and xAI, she provides a grounded and empathetic perspective on the stories shaping our world. When not decoding the internet, Trisha is likely offline: lost in a book, exploring a historical ruin, or navigating the world as a solo traveler. She balances her fast-paced career with family time and a healthy dose of curiosity, currently trading her "human" sources for silicon ones as she masters AI to future-proof her storytelling.Read More

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