Police departments, Paytm, Tinder add smart twist to bizarrely hilarious ‘Binod’ Twitter trend

Mumbai, Nagpur, and Uttar Pradesh police departments have now joined ‘Binod’ trend to share essential information but in the funniest way possible.

Published on: Aug 8, 2020, 11:10:10 IST

Hindustan Times, New Delhi | By Trisha Sengupta

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If you’re a regular Twitter user, chances are yesterday, on August 7, your feed was flooded with posts and memes related to the latest trend ‘Binod.’ You may have also seen the hashtag #Binod trending throughout the day. Mumbai, Nagpur, and Uttar Pradesh police departments have now joined the trend to share essential information but in the funniest way possible. Brands like Paytm and Tinder have also taken a plunge into the Binod trend with chuckle-evoking tweets.

Uttar Pradesh Police shared this image on their official Twitter profile. (Twitter/@112UttarPradesh)

The Mumbai Police Twitter handle found a way to share an advisory post while keeping the hilarity of the trend intact. They tweeted:

As for Uttar Pradesh Police, they found a way to participate in the trend and remind people about the importance of wearing masks.

Nagpur Police showcased their creativity with this safety awareness post:

Mobile payments and commerce platform Paytm also tried the trend and took things one step further by changing their Twitter profile name upon the request of a user of the micro-blogging site:

As for tinder, they had this news to share:

And these updates too:

What do you think about the ‘Binod’ trend?

ABOUT THE AUTHOR
Trisha Sengupta
Trisha Sengupta works as Chief Content Producer at Hindustan Times with over six years of experience in the digital newsroom. Known for her ability to decode the internet’s most talked-about moments, she specialises in high-engagement storytelling that bridges the gap between viral trends and traditional journalism. Throughout her tenure, Trisha has focused on the intersection of technology, finance, and human emotion. She frequently covers personal finance and real estate struggles in hubs like Gurgaon, Bengaluru, and Hyderabad, while also documenting the unique challenges of the NRI experience. Her work often highlights the movements and philosophies of global newsmakers and personalities like Elon Musk, Mukesh Ambani, Nikhil Kamath, Dubai crown prince, and MrBeast. From reporting on Amazon or Meta layoffs and startup culture to the emergence of AI-driven platforms like Grok and xAI, she provides a grounded and empathetic perspective on the stories shaping our world. When not decoding the internet, Trisha is likely offline: lost in a book, exploring a historical ruin, or navigating the world as a solo traveler. She balances her fast-paced career with family time and a healthy dose of curiosity, currently trading her "human" sources for silicon ones as she masters AI to future-proof her storytelling.Read More

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