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Woman turns car into flower shop in Rio de Janeiro. Here’s why

At 51, Valcineia Machado has reinvented herself, moving from real estate to selling roses and other flower on a busy corner.

Published on: Oct 12, 2020, 23:19:45 IST
RIO DE JANEIRO | By
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You can’t miss the green 1969 Volkswagen Beetle parked at the corner, orchids and ferns crowding its open bonnet, sunflowers sticking out of windows, potted plants on the roof.

Valcineia Machado, also known as Roberta, poses by her car which she transformed to a mobile flower shop after loosing her business amid the coronavirus disease (COVID-19) outbreak, in Rio de Janeiro, Brazil. (REUTERS)
Valcineia Machado, also known as Roberta, poses by her car which she transformed to a mobile flower shop after loosing her business amid the coronavirus disease (COVID-19) outbreak, in Rio de Janeiro, Brazil. (REUTERS)

Turning her car into a flower shop was Valcineia Machado’s survival plan after her business collapsed in the COVID-19 pandemic, and she is has become a hit in Rio’s Copacabana beach district.

Valcineia Machado, also known as Roberta, poses by her car which she transformed to a mobile flower shop after loosing her business amid the coronavirus disease (COVID-19) outbreak, in Rio de Janeiro, Brazil. (REUTERS)
Valcineia Machado, also known as Roberta, poses by her car which she transformed to a mobile flower shop after loosing her business amid the coronavirus disease (COVID-19) outbreak, in Rio de Janeiro, Brazil. (REUTERS)

At 51, she has reinvented herself, moving from real estate to selling roses and other flower on a busy corner.

“I had no money at all to pay the rent, so I began to think what I could do to survive,” she said, placing a sunflower pot on the sidewalk.

And it’s going well. In the first three days she made enough to cover one-third of the cost of buying the Beetle, and she says she has become the talk of the neighborhood.