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Zomato takes woman’s ‘human contact’ idea, adds this creative advice on app

The whole exchange has now sparked a chatter online and chances are it’ll make you laugh out loud too.

Updated on: Jun 6, 2020, 11:38:24 IST
Hindustan Times, New Delhi | By
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Every now and then, people take to Twitter to share posts addressing Zomato. Twitter user Surbhi Bagga is among them who shared a witty tweet tagging the company. What’s interesting is how Zomato replied to her tweet. The whole exchange has now sparked a chatter online and chances are it’ll make you laugh out loud too.

Zomato’s creative response has impressed people. (Twitter)
Zomato’s creative response has impressed people. (Twitter)

“Nice of @ZomatoIN to consider the needs of people living alone during these unprecedented times,” she wrote and shared an edited image. The image is from the “Lockdown cravings” section of the app. What Bagga did was to edit one of the icons and name it as “Human Contact.”

Unleashing their witty side, Zomato too replied to the tweet and asked Bagga to “check the app again.”

Turns out, the company took this hilarious opportunity not just to engage with the customers but push out a note of advice, of course in a creative way.

Zomato actually added a section called “Human contact” in the app and when you click on it, this is what appears:

When a user taps on the human contact option, they get an advisory note. (Twitter)
When a user taps on the human contact option, they get an advisory note. (Twitter)

Yes, they added an advisory note and urged everyone to maintain social distancing “a little longer” to ensure safety.

Impressed, Bagga shared another tweet praising the company:

Zomato founder and CEO Deepinder Goyal also tweeted “thank you” to Bagga for her idea:

What do you think of this witty exchange?

  • Trisha Sengupta
    ABOUT THE AUTHOR
    Trisha Sengupta

    Trisha Sengupta is a Chief Content Producer at Hindustan Times with over six years of digital newsroom experience. Specialising in high-engagement storytelling, she blends viral trends with traditional journalism to cover the intersection of technology, finance, and human emotion. Her reporting spans real estate and personal finance struggles in hubs like Bengaluru and Gurgaon, the NRI experience, and corporate shifts like tech layoffs. Trisha also frequently tracks global figures and writes human interest stories. Offline, Trisha is an avid reader, history enthusiast and solo traveler. She balances her journalism career with family life while actively integrating AI tools into her modern storytelling approach.Read More