Congress social media ‘war room’ by next month
Lawyers, architects, doctors, cinematographers, film and IT experts are among the volunteers, who will be running the Congress social media campaign for the elections in Rajasthan.rajasthan elections 2018 Updated: Jun 13, 2018 22:39 IST
AICC and Rajasthan Congress social media teams are gearing up to beat the BJP at its own game. The party’s social media ‘war room’ will be set up by next month to ensure that they reach the masses.
Congress is focussing on hyper-local issues while preparing strategies for the assembly elections, scheduled later this year. The party will also concentrate on the same issues while drafting the party manifesto and while using social media.
Lawyers, architects, doctors, cinematographers, film and IT experts are among the volunteers, who will be running the Congress social media campaign for the elections in Rajasthan.
“Social media coordinators and co-coordinators are appointed at the district, assembly and block level, and under process at the booth level. Over 50,000 party workers, volunteers and experts will be working on various platforms of social media,” said a senior member working closely with the IT Cell in Delhi.
“The party’s social media ‘war-room’ will be set up by next month. The war-room will have members of AICC social media cell, headed by Divya Spandana. A two-day workshop will be organised for the volunteers and workers by the Delhi IT team in July,” he said. Strategies proved successful in Gujarat and Karnataka will be adopted in Rajasthan, in addition to new initiatives to boost the party’s reach, the senior member said.
In addition to members from the organisational structure, there are volunteers who are in touch with the Congress’ social media team in Delhi. Around 1,200 volunteers in Rajasthan are actively working and inclined towards the party’s ideology, said the senior member.
“In Rajasthan, at every level, a social media coordinator is assisted by co-coordinators. Earlier, the social media teams were constituted till the block level. Now, the party has expanded its reach until the booth level. There are over 50,000 booths and they will work as a catalyst and boost the party’s image on social media,” the source said. A separate 55-member state executive team is also working, which is guided by a team of experts, he added.
“We are gearing up for the elections and social media teams are being formed till the booth level. Our teams will work on raising local issues, achievements of the Congress and exposing the BJP’s failure,” said Danish Abrar, in-charge of Rajasthan Congress social media cell.
In terms of followers on Facebook, the BJP is ahead of Congress in Rajasthan. The BJP has 467302 followers, while the Congress has 407237.