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Say cheese with a cow: Kolkata NGO launches cowfie contest to save the animal

Those wanting to participate in the contest have to download ‘Goseva Pariwar’ app in their mobile phones and post a selfie with a cow with contact details.

kolkata Updated: Oct 29, 2017 10:42 IST
Press Trust of India, Kolkata
Selfie,Cows,Cowfie
The contest and the campaign aim to educate people on the economic and medicinal benefits of cows and how to raise awareness against cow slaughter.(AP file)

A non-government organisation (NGO) in Kolkata has come up with a novel ‘Selfie with a Cow’ contest to raise awareness about the importance of the bovine animal.

The ‘Selfie with a Cow’ or ‘Cowfie’ contest in the city has been arranged by ‘Go Seva Pariwar’ and according to its officials, the response till now has been “very good”.

“Cow protection should not be mixed with religion or politics. Cow protection needs to be done for social and scientific use,” Abishekh Pratap Singh, an official of the NGO told PTI.

Singh said every product from cow, even its waste, had scientific value and need - be it milk, urine or dung.

“The contest and the campaign will educate people on the economic and medicinal benefits the cow has and how to raise awareness against cow slaughter,” he said.

Screengrab of Goseva Pariwar mobile app.

The contest, Singh claimed, was receiving good response specially from the youth at a time when the issue of cow protection and campaign against cow slaughter had turned into a political issue in the country.

The NGO officials said they had earlier organised a similar contest in 2015 and around 700 people from various walks of life took part in it.

Those wanting to participate in the contest have to download ‘Goseva Pariwar’ app in their mobile phones and post a selfie with a cow with contact details.

The contest is open till December 31 and the winners will be declared on January 21.

First Published: Oct 29, 2017 10:38 IST