Ananya Panday is the first Indian to be named Chanel's brand ambassador

Updated on: Apr 16, 2025, 11:21:51 IST

By Krishna Priya Pallavi

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Ananya Panday is the new brand ambassador for Chanel.

Chanel named Ananya Panday its first-ever Indian brand ambassador. The label said in a statement that she characterises a generation of evolving tastes.

Ananya Panday is the latest Indian celebrity to collaborate with an international luxury brand. On April 16, the French luxury brand Chanel announced the Bollywood starlet as its first-ever brand ambassador for India. The news comes at a time when India is becoming the stage for a growing global luxury market.

Also Read | Sonam Kapoor’s Dior Fall Show 2025 look in Kyoto is a dreamy ode to Japan’s cherry blossoms. See pics

Ananya Panday is Chanel's first Indian ambassador

In a statement to BoF, Chanel expressed excitement over Ananya Panday's appointment and said that the actor ‘characterises a generation of evolving tastes and fiercely independent identities who navigate the world with their curiosities’. They added, “Her values resonate with Chanel, making her the perfect choice to represent the house.”

As for Ananya, she stated that the brand embodies “the essence of personal liberation, empowering one to boldly embrace their individuality with timeless elegance.”

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Ever since Ananya's presence at the Chanel Spring/Summer 2025 show in Paris, wearing a look from Chanel's Cruise Collection, the news of her appointment as the luxury label's brand ambassador was greatly anticipated. Ananya attended the show last year with her sister, Rysa Panday.

Ananya Panday's other collaborations

Apart from Chanel, Ananya is also associated with other international brands. The actor is also the face of Swarovski and was a part of Jimmy Choo’s India campaigns. She is also the brand ambassador of labels like Lakmé, Beats and Timex.

Other stars who are brand ambassadors of luxury labels

In recent years, many international luxury labels have tied up with Indian actors, including Sonam Kapoor, Deepika Padukone, Alia Bhatt, Aishwarya Rai, and others. Sonam is associated with Dior and attended the French luxury brand's Fall 2025 show in Kyoto, Japan, on April 15. Meanwhile, Alia is the brand ambassador of Gucci, Deepika is associated with Louis Vuitton, and Aishwarya has been associated with L'Oréal for decades.

ABOUT THE AUTHOR
Krishna Pallavi Priya
Krishna Priya Pallavi is a journalist with over 9 years of experience, covering health, fashion, pop culture, travel, wellness, entertainment, festivals, mental health, art, decor, fitness, and sex and relationships. She is an alumna of the Indian Institute of Mass Communication (IIMC), Dhenkanal, and holds an undergraduate degree in Journalism and Mass Communication from Guru Gobind Singh Indraprastha University, Delhi. Her strong academic foundation informs her analytical and detail-oriented approach to storytelling, helping her uncover stories where none seem to exist. Before joining Hindustan Times, Pallavi worked with some of India’s leading media organisations. She spent close to three years at India Today, where she honed her newsroom skills and developed a sharp editorial sensibility. She also worked for over a year and a half at Vagabomb, ScoopWhoop’s feminist digital platform, where she explored stories through a gender-sensitive, socially aware lens. Pallavi has a deep interest in global fashion trends and international fashion seasons, and enjoys interviewing celebrities and tracking pop culture movements—interests that frequently translate into engaging, reader-friendly stories. Alongside lifestyle and entertainment, she has a keen eye for impactful health and wellness journalism, regularly interacting with doctors, designers, and digital content creators to bring nuance and credibility to her work. Born and raised in Haryana, Pallavi remains deeply connected to her ancestral roots in Odisha. Her ability to spot fresh angles brings curiosity and depth to stories she pursues. When not chasing deadlines, she enjoys spending time with her dog, planning her next vacation, reading, running new trails, and discovering new destinations.Read More

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