Artists morph iconic paintings to spread awareness about Covid-19

To emphasise upon the use of gloves and sanitizers and the importance of social distancing, a few geniuses recreated iconic paintings. The results are jaw-dropping!
Madonna in prayer wearing gloves, recreated by an ad agency in Ukraine(Twitter)
Madonna in prayer wearing gloves, recreated by an ad agency in Ukraine(Twitter)
Updated on May 04, 2020 10:43 PM IST
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Hindustan Times | By

Art knows no limitations, even in the lockdown. A series of photographs titled ‘The Art of quarantine’ by an ad agency in Ukraine is thought-provoking. The photoshopped images recreate iconic paintings such as Orpheus and Eurydice, Madonna in prayer, The Last Supper , Napoleon Crossing the Alps and The Creation of Adam to encourage safe practices during the coronavirus pandemic. The artists have deftly added gloves and sanitizers in the visuals. They have also emphasised on the importance of self-isolation with the modified art work.

Indeed, art is one of the most powerful mediums to send across a message. Clubbed with humour, it’s a great recipe to grab attention, and influence the society. Artist Bharat Thakur says that a dose of laughter always works in times of crisis. “When there is gloom and depression, and people are anxious about their well being, saying something so important in a lighthearted manner can cheer up a person. ‘Wear a mask, keep a distance’ said in a lighter vein is good and it has been done tastefully. I think the great masters themselves would approve of it, that their art could serve this purpose. These works have a life in them that is why they are timeless works and using that energy to give strength to a life saving message, I think this too, is great art.”

A series of photographs titled ‘The Art of quarantine’ by an ad agency in Ukraine is thought-provoking (Twitter)
A series of photographs titled ‘The Art of quarantine’ by an ad agency in Ukraine is thought-provoking (Twitter)

It’s the familiarity factor, too, that creates an impact. “Iconic works by themselves have a larger familiarity with masses and hence have a much larger appeal than the new creations. Any message which is also in the larger public interest goes across easily and receives a bigger acceptance. As we fight the pandemic, anything which brings a smile on people’s faces should be welcomed whole heartedly. Any creation which can bring a positive change in the society is indeed commendable,” says artist Suryasnata Mohanty.

However, any photoshopping over an original creation should only be done in the larger public interest, adds the artist. “This is acceptable only during a crisis period for larger social good and should not be used for any commercial purpose or any casual entertainment motives which would be derogatory to the artwork and the artist,” says Mohanty.

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  • ABOUT THE AUTHOR

    Prerna Gauba writes on fashion and food, for the daily Entertainment & Lifestyle supplement, HT City.

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