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‘Vikel Te Pikel’ initiative: Maharashtra government to connect farmers with 1,370 market-based value chains

The Maharashtra government has launched a new initiative ‘Vikel Te Pikel’ (sow that sells) to connect farmers with over 1,370 value chains, which will be developed

Updated on: Sep 11, 2020, 01:23:57 IST
By , Mumbai
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The Maharashtra government has launched a new initiative ‘Vikel Te Pikel’ (sow that sells) to connect farmers with over 1,370 value chains, which will be developed across the state. The system will enable the farmers to grow crops based on the demand of end consumers, and established supply chains will guarantee the sale of their produce at competitive rates.

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HT Image

State officials said that this will also help farmers to minimise the post-harvest loss of crops as produce can be stored properly and sold without delay.

The initiative was inaugurated by chief minister Uddhav Thackeray on Thursday.

“Farmers are worried about minimum support price but we want them to move from guarantee price to good price against their produce. We have thus come up with this initiative through which demand-based farming will be promoted,” said Thackeray, while addressing a group of farmers, virtually.

Eknath Dawale, secretary, state agriculture department said that the government is planning to develop 1,370 value chains that will be linked to the agricultural markets. “They will be developed with the help of farmer-producer groups and self-help groups that are into the business. Our approach is market linkage of the crops, and market access to the farmers by connecting them with these value chains. The farmers will take up crops based on the demand from the value chains, and thus won’t have to face hardships in selling the produce,” said Dawale.

“Besides, farmers will be able to get proper remuneration against the yield, as against the present situation. They can also minimise post-harvest losses, which come to around 30% of their total produce, as their produce will be bought without delay. This means farmers can earn more and also avoid losses,” he added.

The state agriculture department has called for applications on its portal — www.smart-mh.org — from farmers groups, self-help groups and others that are in the business.

“The farmers are working blindly as they are unaware of the demand at both the fronts — quality and quantity. They need to work like a business that does research before starting. What’s the point if, after so much hard work, the agrarian community doesn’t get proper remuneration and cannot take care of their families,” Thackeray added.

Dawale also said that till date, the approach of the agriculture department was to increase yield but now it has been changed to realisation of the produce.

  • Faisal Malik
    ABOUT THE AUTHOR
    Faisal Malik

    Faisal Malik is a senior journalist with over two and a half decades of experience covering Maharashtra’s politics, governance and public policy with a deep understanding of the state’s political landscape. He is a Senior Assistant Editor at Hindustan Times and has been associated with its Mumbai edition for more than a decade. Based in Mumbai, Faisal currently covers three major political parties in Maharashtra — Congress, Nationalist Congress Party (NCP) and NCP (Sharad Pawar). Over the years, he has extensively reported on major political developments, combining investigative insights with in-depth field reporting. His coverage has spanned a wide range of issues, from drought, farmer suicides, major development projects and grassroots challenges to major electoral battles, including three Lok Sabha and Maharashtra Assembly elections — 2014, 2019 and 2024. Before joining Hindustan Times, he worked with ‘The Asian Age’ and ‘Dainik Bhaskar’. An avid tea enthusiast, he enjoys reading history, Urdu literature and classical poetry. When away from the newsroom, he writes Urdu poetry inspired by human emotions, life's experiences, meaningful reflections and relationships. An amateur photographer, Faisal is passionate about capturing moments that often go unnoticed by the naked eye.Read More