Best takes selfie route to attract more commuters

MUMBAI: The Brihanmumbai Electric Supply and Transport (BEST) has organised two competitions — selfie with BEST bus and BEST tag-line — in an attempt to its improve

MUMBAI: The Brihanmumbai Electric Supply and Transport (BEST) has organised two competitions — selfie with BEST bus and BEST tag-line — in an attempt to its improve public image and attract commuters, particularly the youth.

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The under t aking has announced cash prizes for the best selfies and tag-lines.

Commuters have almost gone down to 30 lakh from 45 lakh a decade ago.

Those interested should send in their entries for this competition via email to probestundertaking@gmail.com before June 10, 2016.

Those who submit the best selfie or tagline will get a cash prize of Rs10,080. The first runner-up will get Rs5,040 and the third-best will get Rs1,700.