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Street smart

Pradeep Mahadeshwar paints London streets in fluorescent pink, green and yellow. Next, he’s going to get working on Mumbai streets...

mumbai Updated: Apr 02, 2010, 17:52 IST
Jigna P
Jigna P
Hindustan Times

Pradeep Mahadeshwar’s first solo show, Digital Pigments, which begins on April 5, at Bajaj Art Gallery, will showcase 22 mixed media works inspired from his stay in London.

When Mahadeshwar went to London, the dreary and dull weather and the abundance of art all around inspired him. He evolved his unique style — that of merging photography, digital print with painting. It’s not an unknown style of creating art, but Mahadeshwar innovated with the theme, and started working on Winter in London two years ago.

Creative process
His process includes taking pictures of streets, objects, working on them digitally, printing them and smearing them with paint. “This series is about seeing the mundane objects of our life in a different manner. Roads and staircases are taken for granted, but these can be turned colourful too,” says the artist, who is a creative professional in an ad agency.

Being in the advertising industry, the thought of exhibiting his works came after his London trip. “It’s not only oil colours, acrylics, pencil and pen that can make art. Any medium can create art. This is something that I realised and learned in London, where there is art in diverse mediums. Even design can be art.”

Verse as well
Also a poet, Mahadeshwar imagined that if the dull London streets spoke, they would speak up about being colourful and about being lively. Sounds fairytale-like? But Mahadeshwar executes his idea in bright, flat colours, translating the imagination in a smart and stylish manner.

So which city is next on the list? “Of course, Mumbai. I’m working on a series called Summer, in Mumbai. These will mostly be afternoon and night landscapes in Summer.” He hopes to exhibit them in July this year.

“Even though Mumbai summers are hot, people still walk around in the afternoon and there’s still the same energy in them,” says he amazed. The Mumbai show will also display his poems with the artworks. “Since this is my first show, I wanted the focus to be on my visual art only and not on the poems, so I chose not to have them this time,” explains Mahadeshwar.

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