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Your paper: No 2 in city again, fastest growing

Your newspaper is Mumbai's No 2 English broadsheet daily for the fourth time in a row, according to the latest Indian Readership Survey (IRS).

mumbai Updated: Oct 01, 2011 01:37 IST
HT Correspondent
HT Correspondent
Hindustan Times

Your newspaper is Mumbai's No 2 English broadsheet daily for the fourth time in a row, according to the latest Indian Readership Survey (IRS).

HT's average issue readership (AIR) has grown to 7.16 lakh daily, an increase of 28,000 over the previous round, says the latest IRS data (for Q 2, 2011) released on Friday by the Media Research Users' Council. During the same period, DNA has added 9,000 readers while The Times of India's AIR has fallen by 17,000. Media planners treat AIR as the accepted measure of regular readership.

HT is the only daily in Mumbai to have increased readership in 11 of the last 12 IRS rounds. In fact, since becoming the city's No 2 English broadsheet in December 2010, HT has added 1.24 lakh readers.

Besides, HT retains its position as the second most read English broadsheet among what is considered the premium segment of readers (socio-economic category A). And, 3.31 lakh Mumbaiites are HT's solus readers, who see no need to read any other English daily.

This growth is a result of Hindustan Times' commitment to Mumbai and its people. HT has continuously engaged with the city through our editorial initiatives highlighting various issues: water and air contamination, safety of women, and the problem of potholes.

In the Delhi-National Capital Region, HT remains No 1 with an AIR of 22.55 lakh, which is 80,000 more than The Times of India.

The readership lead in the SEC A segment is even higher at 125,000. In fact, HT has retained the No. 1 position in Delhi for the sixth time in a row.

Overall, Hindustan Times continues to be the second most read English daily in the country with 37.4 lakh daily readers, and the fastest-growing national daily, adding 45,000 readers over the previous IRS round.

Mint, HT Media's business newspaper, continues to be the fastest-growing business daily and has consolidated its No. 2 position with 2.40 lakh daily readers. Mint also has the best profile among all business dailies, with 56% of its readership being SEC A1.

In Mumbai, Mint, with 43,000 readers, has registered an impressive growth of 34% over the previous round.

Hindustan, the group's Hindi daily, continues its growth trajectory for the 9th round in a row, and consolidates its position as the 2nd largest daily in the country with a total readership of 3.71 crore, increasing its lead over Dainik Bhaskar to 36 lakh readers.

Hindustan is also the fastest growing newspaper in UP and Uttarakhand, apart from being the dominant leader in Bihar and Jharkhand.

First Published: Oct 01, 2011 01:36 IST