Now, song for the North East
Features Bhupen Hazarika, is being touted as his first music video ever. It's an attempt to show solidarity towards the North East.music Updated: Nov 23, 2010 15:37 IST
In an attempt to show solidarity towards the North East, members of the music industry and Bollywood have come forth with a new idea — a music video. The song, for which the video has been created, is called Sapne sach kare… and has been written by Swanand Kirkire and composed by Shantanu Moitra.
But the highlight of the composition is the presence of Dadasaheb Phalke award winner Bhupen Hazarika, who has not only sung part of the song, but has also been featured in the video. It is also being touted as his first music video ever by the organisers. The initiative is being referred to as Our North East, Our Star.
During the launch of the video, he said, “Our North- East, Our Star will make the North East twinkle better. The song and the reason behind the music video got me to participate in this.”
For Moitra, who in the past, has worked on Rajkumar Hirani’s Lage Raho Munnabhai and 3 Idiots, working with Hazarika was a childhood dream come true. “It was a great experience to see this song come together in different languages. It was also a challenge for me to put it together as one song, without making it sound like different parts. The idea of course is unification. There was an urgent need for us to do something about the situation,” says Moitra.
The initiative was started and produced by Star Cement. The music video has been directed by Bengali filmmaker Aniruddha Roy Chowdhury and also North Eastern stalwarts like Mami Varte, singers Lou Majaw and Sourabhee Debburma, who has in the past participated in Indian Idol.
The video will go on air in December. It is expected to screen at all cinema halls in the North East before the starting of each film, apart from TV and radio channels.
First Published: Nov 23, 2010 13:26 IST