NoidaA Wall of Kindness was set up near gate number 7 of Sector 21 in Noida on Sunday, to help underprivileged people who find it tough to make ends meet. This is the second such wall in the city. Prior to this, a Wall of Kindness was set up in Sector 25 in November 2016, which is now estimated to help around 70 people every day.The Wall of Kindness or ‘Neki ki Deewar’ is a concept in which hooks or hangers are put up on a wall designated for the purpose and people leave clothes for the needy. This model of donations is followed around the world and is fast gaining popularity in India. The site in Sector 21 was decided on due to its proximity to various commercial offices, and a heavy footfall of people every day. The initiative is being taken up by a Lucknow-based organisation— Indian Youth Forum (IYF). Members associated with the campaign said they aim to inspire people to participate in the nation-building process.The organisation is planning to set up 100 such walls. Two have been set up in Noida, while three are under process in Kanpur.Madhuri Aggarwal, who is leading the campaign in Delhi-NCR, said the Sector 21 location was chosen after a month-long exercise. Aggarwal, an architect by profession, said that the location is next to an auto stand and a rickshaw stand.“During the day, many domestic helps pass the location. They can easily choose things they require. It is a step to ensure that underprivileged people also live a dignified life,” Aggarwal said. The initiative has a theme—‘If you don’t need it, leave it. If you need it, take it.’ On its launch, many people had also volunteered to keep a vigil, but the move was deferred. “We would have posted volunteers on the site but we realised it may restrict people from taking articles from the spot. A question of dignity arises in this aspect,” Aggarwal said.People associated with the campaign also collect money from residential societies and buy essential commodities from the market and drop them at the location. Forty-three-year-old Tej Ram, an auto driver from Sector 25, said, “Last year, my son needed a pair of shoes and when I saw people donating needful items at the wall, I picked up a pair of shoes. It is indeed helpful for people who cannot afford to buy from their meagre income.”Volunteers will decorate the location with graffiti over the next few days.