Pumped up kicks

The Adidas sport shoes "Adize" is seen on display at the Adidas innovation laboratory in Herzogenaurach. Reuters/Michael Dalder

Updated on: Jun 22, 2012 7:27 PM IST

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1/11

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Updated on Jun 22, 2012 7:27 PM

The Adidas sport shoes "Adize" is seen on display at the Adidas innovation laboratory in Herzogenaurach. Reuters/Michael Dalder

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Updated on Jun 22, 2012 7:27 PM

An Adidas running shoe with test marks is pictured at the Adidas innovation laboratory in Herzogenaurach. Reuters/Michael Dalder

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Updated on Jun 22, 2012 7:27 PM

An engineer adjusts test markers on an Adidas running shoe at the Adidas innovation laboratory in Herzogenaurach. Reuters/Michael Dalder

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Updated on Jun 22, 2012 7:27 PM

Adidas running shoes with test marks are pictured at the Adidas innovation laboratory in Herzogenaurach. Reuters/Michael Dalder

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Updated on Jun 22, 2012 7:27 PM

An engineer adjusts test marks on an Adidas running shoe at the Adidas innovation laboratory in Herzogenaurach. Reuters/Michael Dalder

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Updated on Jun 22, 2012 7:27 PM

An engineer adjusts test markers on an Adidas running shoe at the Adidas innovation laboratory in Herzogenaurach. Reuters/Michael Dalder

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Updated on Jun 22, 2012 7:27 PM

Engineers look at Adidas products at the Adidas innovation laboratory in Herzogenaurach. Reuters/Michael Dalder

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Updated on Jun 22, 2012 7:27 PM

An engineer runs over a surface with high speed cameras to test an Adidas running shoe at the Adidas innovation laboratory in Herzogenaurach. Reuters/Michael Dalder

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Updated on Jun 22, 2012 7:27 PM

An Adidas running shoe is placed on a surface with high speed cameras for testing at the Adidas innovation laboratory in Herzogenaurach. The Games provide a showcase for new fashions and advances in technology which sportswear suppliers hope will drive sales at a time of economic turmoil in many of their markets, according to news reports. Reuters/Michael Dalder

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Updated on Jun 22, 2012 7:27 PM

A robotic leg is pictured at the Adidas innovation laboratory in Herzogenaurach. Reuters/Michael Dalder

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Updated on Jun 22, 2012 7:27 PM

Adidas sport shoes "Adizero" are on display at the Adidas innovation laboratory in Herzogenaurach. US market leader Nike and German rival Adidas are locked in their own Olympic battle to boost athletes' performance and squeeze maximum value out of the London Olympic Games. Reuters/Michael Dalder