Witerati: Textiquette short and tweet, in Amitabh Bachchan’s style discreet | punjab | htcity | Hindustan Times
  • Wednesday, Jul 18, 2018
  •   °C  
Today in New Delhi, India
Jul 18, 2018-Wednesday
-°C
New Delhi
  • Humidity
    -
  • Wind
    -

Witerati: Textiquette short and tweet, in Amitabh Bachchan’s style discreet

Reprimand recently came Ranveer Singh’s way when he didn’t reply to Big B’s birthday wishes

punjab Updated: Jul 23, 2017 15:21 IST
Textiquette,Twitter,Amitabh Bachchan
Ranveer Singh, Sonam Kapoor, Shilpa Shetty & Co -- all have invited ire from the Shahenshah of social media-savviness for showing deficit of textiquette. (HT File )

Half the world would be willing to give the right arm to get a birthday wish from Bollywood legend Amitabh Bachchan. But B-town’s GenNext seems too engaged favouring the foot -- putting the best foot forward at film promos or a foot in the mouth at press meets -- to contemplate disengagement, of a right arm, for this honour. So footloose are younger stars they trip over textiquette, forgetting to acknowledge greetings even from silver screen’s Shahenshah.

Reprimand recently came Ranveer Singh’s way when he didn’t reply to Big B’s birthday wishes. Ranveer wasn’t the first to commit such sacrilege. Sonam Kapoor, Shilpa Shetty & Co -- all have invited ire from the Shahenshah of social media-savviness for showing deficit of textiquette. Sonam got ticked short ‘n’ tweet: “...This is Amitabh Bachchan, my dear ... I sent you an sms on your birthday and you never replied ... aaarrrgghh!!”

IPL team owner Preity Zinta, too, tasted taunt, a la Big B: “T 640 - Preity Zinta ... since you have refused to reply to my SMS ... a very happy birthday ...!”

If Bollywood’s legend is at the receiving end, (dis)courtesy textiquette not received, whither the ordinary Twitterati!

It’s old hat that we’ve come a long way from an era when Pt Jawaharlal Nehru penned pages and pages for a long birthday letter to daughter Indira from Naini jail to these times of Twitterati, when birthday sentiments are dismissed in 140-odd characters!

In social media-driven times, responding to birthday greetings with grace is a shrinking art, content-wise, and dying art, intent-wise, as fading as Ameen Sayani’s signature style on the airwaves.

Still, social media has tossed up thanks-saying styles as distinct ‘n’ designer as Oscar speeches. Some styles spell taste, some haste; some are short ‘n’ tweet, some not too discreet (a la Meryl Streep’s “Trump card” at the Golden Globes).

There’s a breed whose textiquette is inversely proportional to hibernations from the social media. Whilst the whole world’s busy posting felicitations, this species ‘virtually’ isn’t reading the writing on the ‘Wall’. Few weeks later, they resurface, like turtles crawling out of the shell, peer at birthday posts, ponder a one-liner of thanks, but have second thoughts about even that one line. “Heck, too late in the day ... maybe next year!” they rationalise. Their ‘thanks’ never arrives, like the reply to a stray RTI missive.

In contrast is the species whose style is personal and prompt. Receiving e-greetings by the millisecond, they’re ‘second’ to none in pronto posting thanks to each wish individually, exhibiting velocity faster than Arnab Goswami’s volleys for a quote or Roger Federer’s volleys on a court.

Then, there are non-starry VVIPs straddling the social mediascape. Their legion of followers out-rivals even the combined rival audiences on Kapil Sharma and Sunil Grover’s shows. The fat figure of felicitations received sees them figuring out slim styles of non-individualised thank-you’s. Thus is born social media’s condensed prose grandiose -- some masterpieces, some faster pieces; some matter of fact, some fatter of fact -- which dismisses greetings galore with a single pithy paragraph, copy to all. It spells the same sentiment as Shah Rukh or Salman Khan’s guest appearance on respective palatial patios, dismissing the sea of birthday-wishers with one sweeping wave!

But back to Big B, the truant GenNext of tinsel town would do well to get its textiquette “write” in reverence to his iconic lines, albeit with a Twitter twist, “Hum jahan tweet kar dete hain, (birthday wishes ki) line wahin se shuru hoti hai!”

chetnabanerjee@gmail.com