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Roadblock for Mersal, Madras HC issues interim stay on using film’s title

The Madras high court orders comes after producer A Rajendran of AR Film Factory had filed a case, citing he has already registered the titled Mersal Aayiten in 2015.

regional movies Updated: Sep 23, 2017 17:10 IST
Sandeep Acharya
Sandeep Acharya
Hindustan Times, Chennai
Mersal,Mersal Aayiten,AR Film Factory
Vijay starrer Mersal will release this Diwali.

Vijay’s Mersal which was all slated to hit the screens this Diwali has hit a roadblock. On Friday, the Madras high court issued an interim stay on using the film title Mersal in any form of advertising or publicity till October 3. The court orders comes after producer A Rajendran of AR Film Factory had registered a case, citing he has already registered the titled Mersal Aayiten in 2015 and had even started shooting a film under the title. He had also stated that he moved to court after realizing that Producers Council was not taking his issue seriously.

When the case came for hearing, Judge Anitha Sumanth issues an interim stay on using the film’s title (Mersal) for advertising, distribution of release, and has asked its producer Sri Thenandal Films to file a response by October 3. Keeping in mind such issues, the makers of the film has trademarked their title not long ago. According to a source from the film’s unit, the trademarking the title process took the team nearly six months. This also means that there will be no more instances of people claiming that they registered the title first or the title (or part of it) belongs to them and so on.

Directed by Atlee, the film marks his second successive collaboration with Vijay after last year’s blockbuster Theri. In the film, Vijay plays triple role and he will be seen as a panchayat head, a doctor and a magician. The film also stars Nithya Menen, Kajal Aggarwal and Samantha Ruth Prabhu as Vijay’s love interests while SJ Suryah plays the antagonist. Tipped to be made on a lavish budget, the film has music by AR Rahman and has been produced by Sri Thenandal Films.

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First Published: Sep 23, 2017 17:09 IST