E-Paper
Travis and Jason Kelce eyeing ownership in football team. Garage Beer drops huge hint
Travis and Jason Kelce are advancing in the football business by acquiring an ownership stake in a professional team through their beer brand, Garage Beer.
Travis and Jason Kelce are reportedly looking to enter the NFL business, and it all starts with their beer brand, Garage Beer.
On Wednesday, 28 May, Garage Beer dropped a bombshell announcement: the company is in the “very advanced stages of acquiring a significant ownership stake in a professional football team.”
"While we can't share the team name, city, league, mascot, or parking situation just yet, we can say that it involves football - the real kind with helmets, touchdown, tailgates, and of course, ice cold beers," the company said in a statement. “This bold, somewhat mysterious move aligns perfectly with Garage Beer's identity: deeply rooted in football culture, loved by fans who prefer their beer cold and their Sundays (and Mondays, and Thursdays, and sometimes Saturday's filled with gridiron action.”
“More details - like what team it is, where it plays, and how many Garage Beers will be in the stadium fridge - will be shared in the coming few days.”
When did the brothers invest in the beer brand?
Travis and Jason Kelce invested in Ohio-based Garage Beer Co. in June last year. “It comes down to quality for me. I think everyone knows I like to have a couple beers now and then, so being an owner of Garage Beer and heavily involved in making the best light beer is exciting,” Travis said in a statement at the time.
Garage Beer is sold in over a dozen US states, including Ohio, Montana, and New Jersey.
Also Read: Stefon Diggs and Cardi B make it official, spotted holding hands at Knicks game| Video
Other investments
In February 2023, Travis Kelce acquired an equity stake in Casa Azul Tequila Soda, a ready-to-drink (RTD) canned cocktail brand that launched in the US in August 2022. As part of the deal, the NFL star also became a brand ambassador.
