Twitter is now Elon Musk's ‘super app’ X. Blue bird logo dropped from website

Jul 24, 2023 03:29 PM IST

Twitter has unveiled a new logo, replacing its iconic blue bird with a white X on a black background as part of a rebranding effort.

Twitter revealed its new logo on Monday, replacing the blue bird on its website with an X as part of a wider rebranding. The new logo now shows a white X on a black background.

Twitter new logo
Twitter new logo

ALSO READ: The story behind Twitter's new logo: A fan submitted it to Elon Musk

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This comes after the micro-blogging platform's new boss Elon Musk on Sunday, in a series of posts, announced his plans to rebrand Twitter.

“And soon we shall bid adieu to the Twitter brand and, gradually, all the birds,” Musk wrote on his account. In response to Musk's announcement, the company swiftly took action, redirecting to within a few hours.

Twitter new logo

Earlier today, Musk officially unveiled Twitter's revamped logo, discarding the well-known blue bird in favour of a bold and minimalist white X set against a black background.

Elon Musk has also changed his profile photo on the social media platform with the new logo.

ALSO READ | Twitter rebrands: Tweets to be renamed ‘X’; users to be called Xers? Musk says…

'X' in line with Elon Musk's vision of a ‘super app’

Under the ownership of the billionaire, Twitter's business name was already changed to "X Corp," aligning with his vision to create a "super app" similar to China's WeChat.

Linda Yaccarino, the newly appointed chief executive of the X (erstwhile Twitter) said that it will be the platform that can deliver “everything” confirming that logo change is just one of the many steps planned in the wider rebranding.

“X is the future state of unlimited interactivity – centred in audio, video, messaging, payments/banking – creating a global marketplace for ideas, goods, services, and opportunities. Powered by AI, X will connect us all in ways we’re just beginning to imagine,” she posted on the social media platform.

She wrote, “We’ve already started to see X take shape over the past 8 months through our rapid feature launches, but we’re just getting started,” adding that there is absolutely no limit to this transformation.

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