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consumer behaviour news

Influencers are new architects of consumer trust

Influencers
knowledge
Published on Jun 22, 2026 11:15 pm IST

‘No civic sense left': Shoppers lounge on IKEA Hyderabad furniture in viral clip

Viral clip from IKEA Hyderabad shows shoppers resting on showroom furniture.
trending
Published on Jun 19, 2026 01:13 pm IST

Content creator compares Australia's health star rating system with Indian food

Content creator discusses impact of Australia’s health ratings on consumer choices and product quality.
health
Published on Jun 14, 2026 01:57 pm IST

How digital attention is redefining what matters

Social Media
future tech
Published on Apr 10, 2026 02:14 pm IST

Bengaluru couple spends ₹15,000 a month on pet dog, sparks ‘DINKWAD’ debate

Arora linked the behaviour to a rising consumer category - DINKWAD (Double Income, No Kids, With A Dog).
trending
Updated on Mar 25, 2026 06:22 pm IST

Q-com sees explosive growth; a win-win for customers

Q-com sees explosive growth; a win-win for customers
mumbai news
Published on Jun 13, 2025 07:54 am IST

The frozen pizza indicator: Why surge in sales hints at looming recession in US

The frozen pizza indicator: Why a surge in sales hints at looming recession (Unsplash - representational image)
us news
Published on Apr 23, 2025 06:20 am IST

Tips to pick fresh nuts and dry fruits for the festive and wedding season

The festive periods calls for exchanging of dry fruits and nuts
htcity foodies
Published on Nov 07, 2024 04:00 pm IST

LU inks pact with Google, Meta to establish Bharat Lab

The LU campus in Lucknow (HT File Photo)
lucknow news
Updated on Jun 11, 2023 05:16 pm IST

Is attractive food healthier? Here’s how the study links consumers and pretty aesthetics

Is attractive food healthier? Here’s how the study links consumers and pretty aesthetics
lifestyle
Updated on Dec 20, 2020 10:53 am IST

Here’s why consumers think pretty food is healthier

The study forthcoming in the Journal of Marketing is titled “Pretty Healthy Food: How and When Aesthetics Enhance Perceived Healthiness”.
lifestyle
Updated on Nov 10, 2020 10:22 am IST

Covid-19: The post-pandemic hotel looks a lot like a cruise ship

Although properties may have fewer guests overall, hotels’ public spaces are more in demand, making crowd-capacity solutions all the more important. (Representational Image)
lifestyle
Updated on Jul 02, 2020 11:58 pm IST

Cutting down your fashion carbon footprint: How to buy less and make sustainable fashion choices

Cutting down your fashion carbon footprint: How to buy less and make sustainable fashion choices.
fashion
Updated on May 02, 2020 01:31 pm IST

Coronavirus and the changed consumer behaviour | Opinion

Social distancing is the new way of life and will be here for sometime. (Photo by Yogendra Kumar / Hindustan Times)
business
Updated on Apr 15, 2020 09:48 am IST

‘Emotionally stable people show more spending tendency during vacations’

The study showed people, who are more emotionally stable, spend more over the holidays while those high in neuroticism spend less over the same time period.
travel
Updated on Sept 01, 2019 11:03 am IST

A touch of nostalgia: Hypercollective’s Pops aka KV Sridhar takes us down memory lane

KV Sridhar aka Pops, at the HT Brand Leadership Series
lifestyle
Updated on Nov 27, 2018 11:49 am IST

Calorie count on restaurant menus can help you order less, eat healthy

Diners at full service restaurants whose menus listed calories ordered meals with three percent fewer calories — about 45 calories less — than those who had menus without calorie information.
health
Updated on Sept 15, 2018 12:07 pm IST

Why are men tempted to buy expensive luxury brands? Blame it on male sex hormones, not money

Male sex hormone, testosterone, is a major influencer of male consumer behaviour.
relationships
Updated on Jul 04, 2018 12:01 pm IST
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